Stories of Communication Basikiro reMufananidzo weBhurendi by Mengyi Xie

Stories of Communication Basikiro reMufananidzo weBhurendi by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2022

Stories of Communication Basikiro reMufananidzo weBhurendi

by Mengyi Xie

Client: School of Communication, East China Normal University

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Basikiro reMufananidzo weBhurendi

Nyaya dzeKutaurirana ndicho chimiro chemufananidzo wekuzivikanwa (visual identity) chakagadzirirwa makore gumi nemashanu ekuvambwa kwechikoro cheyunivhesiti chinodzidzisa nezvekutaurirana (communication). Rogo huru ndeyemufananidzo wegeometri wakavakirwa panhamba 15. Kubva parogo huru, mhuri yemarogo mazana (100) akaburitswa. Rogo rimwe nerimwe rinoratidza nyaya, chinhu chakagadzirwa kana zano rakabva munhoroondo yekutaurirana, kubvira kumabote akasungwa munguva yekare-kare kusvika kupepanhau rekutanga uye webhusaiti yepasi rose (world wide web). Akarongwa nekutevedzana kwenguva, marogo mudiki aya anoshandiswa pamapepa ekuzivisa (posters), zvikumbiro zvekukoka, mapepa ekushambadzira (pamphlets), zviratidziro zvenzvimbo, uye zvirangaridzo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Stories of Communication Basikiro reMufananidzo weBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Stories of Communication Basikiro reMufananidzo weBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Stories of Communication Basikiro reMufananidzo weBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie