Rely on Hydrogen Basikitiro Yekambani naGuangzhou Cheung Ying Design Co. Ltd.

Dhizaini Rely on Hydrogen Basikitiro Yekambani naGuangzhou Cheung Ying Design Co. Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Rely on Hydrogen Basikitiro Yekambani

na Guangzhou Cheung Ying Design Co. Ltd.

Mutengi: Guangzhou Cheung Ying Design Co., Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

12,022

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#137134

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Rely on Hydrogen Basikitiro Yekambani

Nyaya Yebhuku: Rely on Hydrogen ndeye basikitiro yekambani yakagadzirirwa kambani inogadzira zvigadzirwa zvekuchengetedza utano zvine hydrogen water. Chiratidzo (logo) chakavakwa kubva kumavara echiChina, chichitorwa pfungwa kubva mumitsara yemagetsi (circuit lines) yechigadzirwa uye kubva mumifananidzo yechinyakare yechiChina ye"water hexagram". Hukobvu hwemavara nekutsauka kwemitsara zvakaenzaniswa, zvokuti mufananidzo unoramba wakajeka uye wakaenzana. Mitsara yakatsauka uye makona akatenderedzwa zvinopa basikitiro chimiro chinodzikama uye chemazuva ano. Grey inosimba uye yero inopenya ndiwo mavara makuru anoshandiswa. Basikitiro yakadhirowewa nenzira ye vector kuti ishandiswe pakudhinda, pamitambo yedhijitari uye mukati memapoka enzvimbo (interior spaces).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Rely on Hydrogen Basikitiro Yekambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Rely on Hydrogen Basikitiro Yekambani inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Rely on Hydrogen Basikitiro Yekambani inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Kukura & Kupakiwa: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Matagi: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Tekinoroji Yekugadzira: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Changamire yeDhizaini: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Tsvakurudzo: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Chikurudziro: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Nguva yePurojekiti: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Mafambiro eBasa: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Nhengo dzeTimu: Creative Director: Zhiji Dong
Designer: Lu Gu