Jing Yin Li Kugadzirwa kweMhando yeBhurendi by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2022
Jing Yin Li Kugadzirwa kweMhando yeBhurendi
by Sxdesign
Client: Jing Yin Li
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
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The Design
About Jing Yin Li Kugadzirwa kweMhando yeBhurendi
Jing Yin Li ndeye mhando yebhurendi yakagadzirirwa bhurendi rinochenesa nekuchengetedza mbatya mumusika weChina. Chiratidzo chakavakwa kubva pazvimiro zvakareruka zvegeometry, masikweya nezvidimbu zvezvikamu zvina zvedenderedzwa, zvakarongwa mumitsara mina. Mitsara mitatu inoumba mavara J, Y ne L, mavara okutanga ezita rebhurendi. Zvimiro izvi zvakarongwa munzira yakasimba uye yakaenzana kuti zviratidze kuvimbika nesimba. Ruvara rwebhurendi rwakaenzaniswa pakati perutsvuku nepepepuru uye runotsanangura mbiya dzechinyakare dzeChina uye midziyo yemuti wesandalwood mutsvuku. Chiratidzo chinoramba chichinyatsooneka pahusaro huduku hwe6 kusvika 12 millimeter.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Jing Yin Li Kugadzirwa kweMhando yeBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Jing Yin Li Kugadzirwa kweMhando yeBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Jing Yin Li Kugadzirwa kweMhando yeBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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