Now Basikitiro reMufananidzo weArubhamu by Yijia Xie

Now Basikitiro reMufananidzo weArubhamu by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Now Basikitiro reMufananidzo weArubhamu

by Yijia Xie

Client: Yijia Xie

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Basikitiro reMufananidzo weArubhamu

Zvino ndiro dhizaini yearubhamu yakagadzirirwa muimbi ane nziyo nhanhatu dzinotaura nyaya dzezviroto, kukura uye rudo. Chinyorwa chimwe chine zvinorehwa cheChinese chinotorwa pazita rerwiyo rimwe nerimwe, senge Universe, Rain, Believe, Eyes, Moon uye Star. Zvinyorwa izvi zvinosanganiswa nedhijitari collage uye generative coding. Zvikamu zvakasarudzwa zvinoiswa muchirongwa chekombuta chinogadzira zviuru zvemifananidzo yakasiyana-siyana, saka kutakura kwepakeji imwe neimwe kwakasiyana. Chimiro chekondirongo chinoyera 4.25 ne4.25 mainji. Chirongwa chinosanganisira madhizaini matanhatu ekufukidza, bhuku remashoko erwiyo uye pakeji yearubhamu.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Now Basikitiro reMufananidzo weArubhamu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Now Basikitiro reMufananidzo weArubhamu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Now Basikitiro reMufananidzo weArubhamu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie