Carbon Research Chiratidzo cheBrand by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2022
Carbon Research Chiratidzo cheBrand
by Sxdesign
Client: Carbon Research
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
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- Verified Award Winner
- Verify Award Status for #137997
The Design
About Carbon Research Chiratidzo cheBrand
Carbon Research ndicho chiratidzo chebhurendi chakagadzirirwa bhuku renzvimbo yesainzi (academic journal) rakavambwa mune zvine chekuita nekudzikamiswa kwekabhoni (carbon neutrality). Chiratidzo (logo) chinosanganisa mufananidzo wenyika neatomu structure yekabhoni kuti chiratidze kuchengetedzwa kwezvakatipoteredza. Kubatanidzwa kwemitsara kunosanganisa magwaro enyika (latitudes) nenzira dzeelectron, zvichiratidza pfungwa dzakavhurika uye kutaurirana kwakawedzera. Chimiro chakaenzana uye chakapoteredza chinoratidza sangano resainzi rakabatana. Chiratidzo chakasanganiswa chinodhindwa pamusoro pemabhuku uye pane dzimwe nzira dzekutaridzika, uye chinoramba chichiverengeka kunyange pahusiku hwakaderera hwe20 ne5 millimeter.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Carbon Research Chiratidzo cheBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Carbon Research Chiratidzo cheBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Carbon Research Chiratidzo cheBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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