Naturally Fluid Chiratidzo cheBrand naCentrick

Dhizaini Naturally Fluid Chiratidzo cheBrand naCentrick ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Naturally Fluid Chiratidzo cheBrand

na Centrick

Mutengi: Centrick Marketing Solutions LLP

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Naturally Fluid Chiratidzo cheBrand

Naturally Fluid ndechiratidzo chebhizinesi chakagadzirirwa mhemberero yenyika yemafirimu inotaura nezvezvakasikwa. Chiratidzo ichi chinoshandisa mutauro wekugadzira unoyerera unogona kuratidza misoro yemhemberero pamwe chete kana kusimbisa musoro mumwe nemumwe pachawo. Chinhu chega chega chakadhirowa nemaoko uye chikapendwa nemvura-penzura, mushure mezvo chikashandurwa kuita zvedhijitari uye kubatanidzwa kuti chiite sekoreji yezvakasikwa. Mavara ekunyora ane chimiro che-geometric sans-serif anoshanda pamwe nemifananidzo yakadhirowa yakasikwa. Zviratidzo zvebhizinesi nezviratidzo zvemazwi zvinotsigira kuzivikanwa. Sisitimu iyi yakagadzirirwa dhijitari pakutanga kuti ibudise zvakanaka pamidziyo yerunhare uye pamasocial media.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Naturally Fluid Chiratidzo cheBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Naturally Fluid Chiratidzo cheBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Naturally Fluid Chiratidzo cheBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Kukura & Kupakiwa: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Matagi: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Tekinoroji Yekugadzira: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Changamire yeDhizaini: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Tsvakurudzo: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Chikurudziro: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Nguva yePurojekiti: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Mafambiro eBasa: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Nhengo dzeTimu: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima