Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova

Simbi Girafiki · 2022

Abstract Illustrations Abstract Illustrations Branding Design Kit

by Nargiza Usmanova

Mubairo weSimbi we A' Design Award 2022 in Girafiki
CLIENT: TELS Group
Estimated Number of Design Views: 12,786
Verification code 460C2F09CC · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Abstract Illustrations Abstract Illustrations Branding Design Kit

Kurudziro yekugadzira yakasarudzika mifananidzo yegore remhando kit yaive yekutsvaga kwenguva refu kweiyo yakasarudzika abstract style. Isu takagadzira gumi akasiyana ezvinyorwa ane mitsara inomhanyisa mumutsara palettes. Musiyano mukuru muprojekiti kugadzirwa kwemabranded conceptual mifananidzo yezvese zvigadzirwa zvepromo. Mienzaniso yese inodhonzwa nemaoko muhunyanzvi hwegouache. Colouristic formal compositions mune minimalist linear style inobatsira zvigadzirwa kumira kubva kune akati wandei mimwe mienzaniso yemakwikwi.

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Abstract Illustrations Abstract Illustrations Branding Design Kit, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Abstract Illustrations Abstract Illustrations Branding Design Kit inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Abstract Illustrations Abstract Illustrations Branding Design Kit inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Press Kit

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova