Greeninful Chiratidzo cheBhendi by Michelle Poon

Greeninful Chiratidzo cheBhendi by Michelle Poon is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Greeninful Chiratidzo cheBhendi

by Michelle Poon

Client: Greenin'ful

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Greeninful Chiratidzo cheBhendi

Greeninful ndicho chirongwa chekugadziridzazve bhendi remhando inochengetedza zvakatipoteredza uye inotsigira upenyu hunogara hwakachengeteka. Bhendi iri rinobatanidza vanhu vane hanya nezvakatipoteredza. Rogo inoratidza chiso chenharaunda inochengetedza masango uye inoratidza kutsungirira nekuda kuziva zvinhu. Chiratidzo chinoshandiswa chinoshandisa mavara anopenya, mitsara yakasimba yebhurashi, uye zvinhu zvakadhirowa nemaoko izvo zvinoramba zvichigona kushandurwa pakushandiswa. Mifananidzo inosarudzwa kuti iratidze unyoro uye kutariswa kwenharaunda. Kugadziridzwazve kwebhendi kunoisa bhendi kubva pakuve nzvimbo yekutengeserana kuenda kunharaunda inosimudzira ruzivo hwevanhu maererano nekuchengetedza zvakatipoteredza.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Greeninful Chiratidzo cheBhendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Greeninful Chiratidzo cheBhendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Greeninful Chiratidzo cheBhendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)