Lavazza Classy Plus Kofi Muchina by Florian Seidl

Lavazza Classy Plus Kofi Muchina by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Mubairo wePulatinamu we A' Design Award in Midziyo yeMumba Competition Category.

PulatinamuMudziyo weMumba· 2022

Lavazza Classy Plus Kofi Muchina

by Florian Seidl

Client: Lavazza

Mubairo wePulatinamu we A' Design Award Winner in Mudziyo weMumba Category

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Colors

The Design

About Lavazza Classy Plus Kofi Muchina

Classy Plus ndeyese mune imwe espresso uye kofi brewer yakagadzirirwa musika wekuNorth America, ichipa ruzivo rwakakwana rweItalian kofi tsika kubva espresso kuenda cappuccino kana latte. Pamusoro pezvo, muchina uyu zvakare une sefa yekofi kusarudzwa uye kaviri kupfura basa rekuitira zvakanangana zvido zvemusika uyu. Classy Plus Yakanakira mahofisi madiki nemakamuri emusangano. Dhizaini yayo diki iri kuvakira pamutauro weLavazza wakagadzwa muchikamu ichi. Iyo inoratidzirwa neyakasiyana yekunze goko rinofukidza muviri mukuru uye rakanamirwa Lavazza logos pamativi.

The Recognition

About the Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Lavazza Classy Plus Kofi Muchina, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lavazza Classy Plus Kofi Muchina inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Lavazza Classy Plus Kofi Muchina ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza