Stadium SC Freiburg Wayfinding System by Thomas Geissert

Stadium SC Freiburg Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Stadium SC Freiburg Wayfinding System

by Thomas Geissert

Client: Teamgeissert

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner
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Colors

The Design

About Stadium SC Freiburg Wayfinding System

Chinangwa chaive chekugadzira hurongwa hune huzivi hwayo uye mavambo anoenda kupfuura. Chimiro chenhandare itsva yeSC Freiburg ine orthogonal basic form uye orthogonal denga. Nheyo inotungamira yekugadzira dhizaini, kugadzira chiziviso-kugadzira chimiro, inofanira kutsigirwa. Iyo itsva wayfinding uye yekumisikidza sisitimu saka inozviratidza nemutauro wakajeka wechimiro. Inogamuchira uye inozivisa vashanyi nevateveri vagara vari munzvimbo yekunze (yekupaka, busstop, tram), inovatungamira kumasuwo uye munhandare kuburikidza nekufamba kune zvigaro.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Stadium SC Freiburg Wayfinding System, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Stadium SC Freiburg Wayfinding System inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Stadium SC Freiburg Wayfinding System inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT