Khedr El Attar Kuzivikanwa kweBrand by Nour Shourbagy

Khedr El Attar Kuzivikanwa kweBrand by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Khedr El Attar Kuzivikanwa kweBrand

by Nour Shourbagy

Client: Khedr el Attar

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Khedr El Attar Kuzivikanwa kweBrand

Khedr El Attar ndiwo kuzivikanwa kwebrand kwakagadzirirwa mutengesi wezvinhu zvakasikwa zvisina kubatwa nemakemikari, wakatangwa muCairo muna 1945. Purojekiti iyi inosanganisa hurongwa hwebrand pamwe nesisitimu yekuratidzira inoratidza nzvimbo itsva yebrand. Kuzivikanwa uku kunochengetedza mbiri yaKhedr El Attar sechitubu chezvinhu zvakasikwa zvisina kubatwa nemakemikari. Sisitimu yekuratidzira inoronga bhizinesi mumapoka matatu makuru: mishonga yakasikwa, zvinoshongedza zvisina kubatwa nemakemikari, uye zvinhu zvekubikira. Dhizaini yekupakita nemitemo yebrand ndizvo zvinopedzisa sisitimu iyi, zvichibatanidza tsika yekare yekutengeserana nekuratidzira kwazvino.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Khedr El Attar Kuzivikanwa kweBrand, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Khedr El Attar Kuzivikanwa kweBrand inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Khedr El Attar Kuzivikanwa kweBrand inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release