Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand by Pilotfisch GmbH and Co. KG

Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

SirivhaKushambadzira· 2022

Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category

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Verified Award Winner

Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand

Buddy Workwear ndicho chiratidzo chebrand chakagadzirirwa mugadziri wehembe dzebasa muGermany. Zita rekuti Buddy rinoumba mwoyo wechiratidzo uye rakabva kuzita rekare rekambani. Bhuruu rakasviba rinoshanda semuvara mukuru uye rinoita kuti zvigadzirwa nemifananidzo zvionekwe zvakajeka, nepo bhuruu rakajeka richishandiswa semuvara wekusimbisa nekuratidza. Mavara maviri aya anowedzerana sehama dzepamwoyo. Kunyorwa kwakajeka nemashoko akajeka zvinotsigira maitiro akananga ebrand. Chiratidzo ichi chinoshandiswa mumabhuku akadhindwa, webhusaiti, vhidhiyo uye mushandirapamwe wesocial media.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Buddy Workwear Basa Rekutanga: Chiratidzo cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster