Shadlee Primary Function: Kupakeja Muto Wemuchero by Mohammadreza Eslamparast

Shadlee Primary Function: Kupakeja Muto Wemuchero by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2022

Shadlee Primary Function: Kupakeja Muto Wemuchero

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Shadlee Primary Function: Kupakeja Muto Wemuchero

Book Text: Shadlee ipakeji yemito yemichero yakagadzirirwa kunhava sere dzemuto wemichero, kusanganisira paini, mango nesour cherry. Bhokisi rimwe nerimwe rakareba 45 mm paupamhi, 45 mm pakudzika uye 130 mm pakukwirira. Mifananidzo yakadhirowewa nemaoko muchimiro checubism, yozoskanwa uye yopedziswa pakombiyuta. Mavara akati sandara anoshandiswa nekuti nzira yekudhinda yeflexography haibvumire gradients. Pakeji imwe neimwe inoratidza chiso chefungidziro chine zvidimbu zvakadai semashizha, michero, zviridzwa kana zvinhu zvemitambo. Ruvara rwepakeji imwe neimwe rwakabatana nekunhuwirira kwayo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Shadlee Primary Function: Kupakeja Muto Wemuchero, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Shadlee Primary Function: Kupakeja Muto Wemuchero inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shadlee Primary Function: Kupakeja Muto Wemuchero chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.