Primary Residence Chinzvimbo Chikuru Chekugara by Tianzhen Huang

Primary Residence Chinzvimbo Chikuru Chekugara by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Primary Residence Chinzvimbo Chikuru Chekugara

by Tianzhen Huang

Client: Evleen

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Chinzvimbo Chikuru Chekugara

Primary Residence chirongwa chemufananidzo weruzha rwezita rebhizinesi rine mativi akasiyana-siyana. Chirongwa ichi chakatanga sekuongorora kwemaitiro ekunyora (typography) achibatanidza chimiro cheBauhaus movement nemifananidzo yezvivakwa (architecture) isiri yechokwadi. Chiratidzo (logo) chakavakirwa pamavara echiChinese anonzi Ju, anoreva nzvimbo yekugara, uye ane mitsara mitatu ine mavara ekutanga (primary colors) matsvuku, echiyero uye ebhuruu. Zita rekuti Primary Residence rinoreva zvese mavara aya uye zvinorehwa nemba munguva yekuzvipatsanura nevamwe (isolation). Ruzha urwu rwakashandiswa pabhurocha, kadhi rebhizinesi, uye zvinyorwa zvakadhindwa pamapepa ane mutoo (textured paper).

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Primary Residence Chinzvimbo Chikuru Chekugara, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Primary Residence Chinzvimbo Chikuru Chekugara inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Primary Residence Chinzvimbo Chikuru Chekugara inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang