Enable Change Kuvandudza Mucherechedzo Wemhando by Squared

Enable Change Kuvandudza Mucherechedzo Wemhando by Squared is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Enable Change Kuvandudza Mucherechedzo Wemhando

by Squared

Client: Isabelle Laporte

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Wanai Iye Zvino View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Kuvandudza Mucherechedzo Wemhando

Enable Change mucherechedzo wechimiro wakagadzirirwa munhu anoshanda mubasa rekutungamirira shanduko. Mucherechedzo uyu unoshandisa nzira duku, kusanganiswa kwemitauro yakasimba uye ruvara rumwe chete rune simba. Chiratidzo chelogo chinobatanidza mavara ekutanga I ne L nechiratidzo chekusingaperi, chinomiririra kubatanidzwa. Mitauro yakasarudzwa kuti iratidzire shanduko, ine mimhando inochinja uye kufambidzana kunoyerera pakati pemitsara mikobvu neyakaonda. Ruvara rwakaderedzwa uye chimiro chemifananidzo chakatsvinda. Kugadzirwa nekuvandudzwa kwakatora anenge mwedzi miviri muna 2021.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Enable Change Kuvandudza Mucherechedzo Wemhando, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Enable Change Kuvandudza Mucherechedzo Wemhando inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Enable Change Kuvandudza Mucherechedzo Wemhando inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska