Anlan Branding Chiratidzo cheBhurande naHaiwen Yang

Dhizaini Anlan Branding Chiratidzo cheBhurande naHaiwen Yang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2023

Anlan Branding Chiratidzo cheBhurande

na Haiwen Yang

Mutengi: Anlan

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Anlan Branding Chiratidzo cheBhurande

Anlan Branding ichiratidzo chebhurande chakagadzirirwa bhurande remidziyo yerunako. Chiratidzo ichi chakagadzirwa kuti chirambe chichizivikanwa mukushandiswa kwakasiyana-siyana. Mavara ane makona akatetepa zvishoma, asi chimiro chemavara chinoramba chiri chiri nyore uye chakachena. Muenzaniso weruva unobva pabhii A unoratidza pfungwa yerunako, uye kuchekwa kwakanyatsoitwa mubhii A kunobatanidza tekinoroji nerunako. Purple ndiyo ruvara rukuru rwebhurande. Chiratidzo ichi chinoshandiswa pane zvinyorwa nemasystem okupakicha, uye mirairo inotsigira kushandiswa kwakaenzana nguva dzose.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Anlan Branding Chiratidzo cheBhurande, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Anlan Branding Chiratidzo cheBhurande inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Anlan Branding Chiratidzo cheBhurande inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Kukura & Kupakiwa: The coordinated images were applied to all physical stationery system and package system.
Matagi: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tekinoroji Yekugadzira: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Changamire yeDhizaini: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Tsvakurudzo: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Chikurudziro: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Nguva yePurojekiti: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Mafambiro eBasa: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Mapetenzi: Shenzhen Baselab Technology Ltd.
Nhengo dzeTimu: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Zvikwereti zveMifananidzo: Shenzhen Baselab Technology Ltd.