Pakka Coffee Shop Chiratidzo cheBhurendi by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2023

Pakka Coffee Shop Chiratidzo cheBhurendi

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

Verify Award Status for #142456

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Chiratidzo cheBhurendi

Pakka Coffee Shop chiratidzo chebhurendi chakagadzirirwa chitoro chekofi chiri muShantou, China. Dhizaini iyi inosanganisira mavara akanyorwa nemaoko nemavara anosiyana anopesana eblue neorenji. Mavara akasununguka aya akatorwa pfungwa kubva mugraffiti nezvezvinyorwa zvemumigwagwa (street art), asi kusanganiswa kwemavara kunoratidza dzidziso yekare yeAmerica (American retro style). Sisitimu yekuona iri nyore inobatsira kuti mufananidzo webhurendi urambe wakabatana uye uri nyore kuzivikanwa mune mhando dzakasiyana dzevhu remitauro. Chinangwa chechiratidzo ichi ndechekubatanidza tsika dzekofi neupenyu hwezuva nezuva uye kukwezva vatengi vaduku vane chido nemafashoni emumigwagwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pakka Coffee Shop Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pakka Coffee Shop Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pakka Coffee Shop Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release