Lucky Tiger Welcomes New Year Mufananidzo by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Mufananidzo by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2023

Lucky Tiger Welcomes New Year Mufananidzo

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Mufananidzo

Lucky Tiger Inogashira Gore Idzva inosanganisa zviratidzo zvezodhiac neyechinyakare Chinese mapepa-akachekwa zvinhu, zvichiita kuti dhizaini iite senge yakatarisa kunze kubva pahwindo, ukuwo mhuka dzakashata dzichikungurutsa mari dzegoridhe kunze, sekunge dziri kuunza hupfumi. Kushandiswa kwese kwemavara-akafanana nemavara echitubu, kusiya ruvara rutsvuku rwechinyakare, uye kuwedzera maruva mazhinji nemiti, nekuti mataurirwo emaruva uye rombo akafanana (munzvimbo dzinotaura chiChinese), zvinoita sekunge gore rino rine rombo rakanaka. rombo rakanaka.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Lucky Tiger Welcomes New Year Mufananidzo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Lucky Tiger Welcomes New Year Mufananidzo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Lucky Tiger Welcomes New Year Mufananidzo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.