Baidu Onsite Service Experience Basa Guru: Application yeMufoni by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Tekinorojii yeFoni, Maapurikesheni neSofutiweya Competition Category.
SimbiFoni· 2023
Baidu Onsite Service Experience Basa Guru: Application yeMufoni
by Baidu Online Network Technology
Client: Baidu Online Network Technology. Beijing
Mubairo weSimbi we A' Design Award Winner in Foni Category
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The Design
About Baidu Onsite Service Experience Basa Guru: Application yeMufoni
Rondedzero yeBhuku: Baidu Onsite Service Experience i application yemufoni inoshandiswa kubhuka masevhisi emumba pa-inturineti. Dhizaini inoratidza mifananidzo yakachena yevatengesi, mashandiro akareruka uye chimiro chinozivikanwa, zvichiita kuti vashandisi vakurumidze kuwana sevhisi yavanoda. Vashandisi vanocherekedza zvinhu zvakanyorwa zvesevhisi, vachienzanisa zvinopiwa, vachisarudza mutengesi uye vachipedzisa kubhadhara. Kana mutengesi agamuchira odha, chiyeuchidzo chemeseji uye mepu inoratidza nzvimbo yemutengesi panguva chaiyo zvinopiwa. Algorithm iri kumashure inoongorora hunhu hwesevhisi uye inovandudza mavara evatengesi, uye zvinyorwa zveodha zvinochengetedzwa kudzivirira kodzero dzevashandisi.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Baidu Onsite Service Experience Basa Guru: Application yeMufoni, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Baidu Onsite Service Experience Basa Guru: Application yeMufoni inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Baidu Onsite Service Experience Basa Guru: Application yeMufoni inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a small program for online domestic service booking, which aims to reduce the online operating costs of businesses through digital means, optimize the service level, and provide users with a safer and more reliable online household booking process. With clear business thumbnail, intuitive and simplified operation and familiar interface design, it is easy for users to quickly locate the required services and optimize the use efficiency.
- Tags
- Housekeeping Services,Online Services
- Production Technology
- Relying on the open platform, AI assistant generates interactive dialog box models suitable for scene intention, and reaches commercial standards after passing background tests. The backend algorithm establishes the scoring strategy of service quality, and the machine automatically generates the scoring report and updates the ranking of merchants on the page regularly. The platform will record the user orders information and provide evidence in case of loss of user rights and interests.
- Design Challenge
- The challenge was to optimize the overall use process within the existing architecture. Relying on DuerOS platform, AI assistant selects the configuration items like intention, common expression and slot suitable for onsite scene to generate an interactive dialogue model, so that users are more willing to initiate interaction. The backend algorithm sets up a service quality scoring strategy, calculates the merchant service from multiple dimensions, and regularly optimizes the home page ranking.
- Research
- Before the COVID 19 pandemic, domestic service merchants did not have a strong awareness of and demand for digitalization. However, the pandemic has brought a continuous downturn in the domestic service industry. Due to the restrictions on physical activities, some businesses have been forced to close down, facing the test of survival resilience. At a time when the pandemic is forcing service businesses to iterate on their products and services, digitalization offers a whole new direction.
- Inspiration
- Affected by the pandemic, domestic service merchants have gradually increased their awareness of and demand for digitalization. They need a reliable online platform to promote relevant businesses, so as to face the changing market environment. Inspired by this, the program uses digital assistance to shorten the merchant service process and optimize the dual experience of the merchant and the user.
- Project Duration
- The project was designed and developed in Beijing in October 2020 and launched in China in February 2021.
- Operation Flow
- Users can access the small program from the Baidu APP, browse the service interface to compare preferential schemes and select the best merchants
After entering the merchant page, users select the required service and initiate the payment process.
When a merchant accepts an order, the app alerts users with a message and provides them with a real time map to check the location of the merchant. - Team Members
- Yuan Lu
Yang Xiao
Yujie Shi
Yanji Zhang
Lei Lu
Ruixing Zhang
Xuejiao Chen
Ziru Xu
Jun Sun
Zhiyuan Zhang
Pingkang Diao
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