Q Sky Pilates Chiratidzo cheBhendi by Yuanyuan Yang

Q Sky Pilates Chiratidzo cheBhendi by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2023

Q Sky Pilates Chiratidzo cheBhendi

by Yuanyuan Yang

Client: Q Sky

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Chiratidzo cheBhendi

Q Sky Pilates ichiratidzo chebhendi chakagadzirirwa chikoro chePilates. Chitsauko Q chakadhirowa seshiri iri kubhururuka yakasununguka mudenga, chichibatanidza zita rechikoro nemanzwiro ekureruka, rusununguko uye kuzorora. Chitsauko chimwe ichi chinoshanda sechifananidzo chakazvimirira chega, uye chitsauko chimwe ichocho chinoramba chakaenzana nemhando yemavara anoshandiswa muzita rebhendi rizere. Chiratidzo ichi chinoshandiswa pazviratidzo zvenzvimbo, pfekero dzemitambo, mikombe yemvura uye makadhi eusaziso, zvichigadzirwa nekudhinda kwedhijitari, kudhinda kwesirika sikirini uye kusona-runako. Kuenzana kwemavara pane chinhu chega chega kwakachengetedzwa nekungwarira kwakakwana.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Q Sky Pilates Chiratidzo cheBhendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Q Sky Pilates Chiratidzo cheBhendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Q Sky Pilates Chiratidzo cheBhendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022