A Inc Chiratidzo cheKambani by Yu Morisawa

A Inc Chiratidzo cheKambani by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2023

A Inc Chiratidzo cheKambani

by Yu Morisawa

Client: A Inc

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About A Inc Chiratidzo cheKambani

A Inc chirongwa chechiratidzo chekambani chakagadzirirwa kambani iri muTokyo. Chiratidzo chakavakirwa pachiperengo chimwe chete A chakaumbwa nemitsetse yemavara. Mitsetse inomiririra simba nepotenztshiya yemunhu wese anobatanidzwa nekambani. Mitsetse inofukidzana inoratidza kuti kambani inoumbwa sei kubudikidza nekusiyana kwezvinofarirwa. Chiratidzo chinoshandiswa pama kadhi ebhizinesi nemabhegi etsamba, uye munhu wese anogona kusarudza ruvara rwaanofarira. Mavara emabhegi etsamba anogona kuenderana nevanogamuchira tsamba. Rogo yakavezwa (embossed) kuti mavara akasimba agare akadzikama.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne A Inc Chiratidzo cheKambani, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. A Inc Chiratidzo cheKambani inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, A Inc Chiratidzo cheKambani inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto