Old Town of Lijiang Nhevedzano yeMifananidzo by Ju Jijing

Old Town of Lijiang Nhevedzano yeMifananidzo by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2023

Old Town of Lijiang Nhevedzano yeMifananidzo

by Ju Jijing

Client: Northeastern University of China

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Old Town of Lijiang Nhevedzano yeMifananidzo

Old Town of Lijiang inhevedzano yemifananidzo yakagadzirwa kuratidza nekuchengetedza tsika dzeguta rekare kuChina. Mifananidzo iyi inoratidza zvinhu zvenhaka yetsika, mamiriro enzvimbo yacho uye mavara akaturikidzana mumaitiro erudzi rwacho. Mufananidzo wega wega wakadhirowewa nesoftware yekugadzira yevector pahukuru hwe800 na800 mamirimita uye wakadhindwa netekinoroji yekudhinda yemhando yepamusoro. Nhevedzano iyi inogovera nhaka yezvakasikwa neyevanhu yeLijiang mumutauro wekuona wakakodzera kuravira kwemazuva ano. Chinangwa ndechekusimudzira ruzivo rweveruzhinji nezvetsika dzemusha dzechinyakare uye kuchengetedzwa kwadzo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Old Town of Lijiang Nhevedzano yeMifananidzo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Old Town of Lijiang Nhevedzano yeMifananidzo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Old Town of Lijiang Nhevedzano yeMifananidzo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022