Uebaa Chiratidzo cheBhurendi naMarcelo Ruis Vargas Martinelli

Dhizaini Uebaa Chiratidzo cheBhurendi naMarcelo Ruis Vargas Martinelli ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2023

Uebaa Chiratidzo cheBhurendi

na Marcelo Ruis Vargas Martinelli

Mutengi: Laika

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Uebaa Chiratidzo cheBhurendi

Uebaa ichiratidzo chebhurendi chakagadzirirwa kambani inogadzira zvinhu zvevana. Chiratidzo ichi chakavakirwa pamusoro pemazano mana: kutamba, kushanda, kugara nguva refu uye runako. Mazano aya anoratidzwa kuburikidza nemavara akasiyana-siyana, mifananidzo uye zviratidzo. Mutauro wemifananidzo unotaura kuvana, apo mazano ebhurendi anotaura kuvabereki. Sisitimu iyi inoshandiswa mubhuku rebhurendi rine mapeji makumi mapfumbamwe nematanhatu, mabhachi, makadhi, zvinyorwa, zvionekwa zvekunze, social media uye webhusaiti. Zvakawanda zvezvinhu zvakadhindwa zvinogadzirwa neoffset printing mumavara eCMYK, uye mifananidzo inogadzirwa nedhijitari.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Uebaa Chiratidzo cheBhurendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Uebaa Chiratidzo cheBhurendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Uebaa Chiratidzo cheBhurendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Kukura & Kupakiwa: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Matagi: Branding, visual identity, brand identity, illustration
Tekinoroji Yekugadzira: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Changamire yeDhizaini: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Tsvakurudzo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Chikurudziro: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Nguva yePurojekiti: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Mafambiro eBasa: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Nhengo dzeTimu: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Zvikwereti zveMifananidzo: Laika Design