Shazhou Youhuang Culture Park by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Kuvaka neMapurojekiti eZvivako Competition Category.
GoridheZvivako· 2023
Shazhou Youhuang Culture Park
Client: Senem Cennetoglu
Mubairo weGoridhe we A' Design Award Winner in Zvivako Category
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- Verified Award Winner
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The Design
About Shazhou Youhuang Culture Park
Shazhou Youhuang iri muZhangjiagang, padyo nerwizi rweYangtze, padyo neiyo fekitori iripo. Iyo nyowani dhizaini inosanganisira zvivakwa zviri kushandira kugadzirwa uku ichiva chiratidzo chekuvaka. Nzvimbo yekushanya kwemaindasitiri, nharaunda yekutandara, yakavakirwa pamusanganiswa weJiangnan yekuvaka zvinhu uye yemazuva ano yekuChina yekuvakisa abstractions. Mugwagwa wakasiyana-siyana wekutengeserana, une mabasa echizvino-zvino etsika, zvivakwa zvemaindasitiri, zvichiita kuti ive yehupfumi, yemagariro uye yekuvaka inosimudzira guta.
The Recognition
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Shazhou Youhuang Culture Park, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Shazhou Youhuang Culture Park inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shazhou Youhuang Culture Park inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01 - Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex
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