Goridhe Kushambadzira · 2023
Namito Mufananidzo weChidhori cheHunyanzvi
by Ge Zhang
- Mubairo weGoridhe we A' Design Award 2023 in Kushambadzira
- CLIENT: Ge Zhang
- Estimated Number of Design Views: 717,999
- Verification code 3A95DCE8E2 · Verify this award
Colors
About Namito Mufananidzo weChidhori cheHunyanzvi
Namito mufananidzo wechidhori chehunyanzvi wepamhepo wakagadzirirwa kushandiswa mukutengeserana. Namito musikana ane miromo yakaita sepichisi, vhudzi dzvuku rakaita sehowa uye chishongo chemusoro chakaita senzeve dzetsuro. Akapfeka rokwe dzvuku uye akamira akaisa maoko ake muhomwe, meso ake akatsinzina. Miromo yake yakabudira inoumba moyo miviri nebhii X, chiratidzo chekuda nyika uchiramba zvakaipa. Mufananidzo uyu unoonekwa mumifananidzo, mavhidhiyo, mikombe yekuratidzira uye zvinhu zvakadhindwa. Namito akagadzirirwa kuderedza kushushikana kwepfungwa uye kukurudzira vanhu kuti vave ivo pachavo.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Namito Mufananidzo weChidhori cheHunyanzvi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Namito Mufananidzo weChidhori cheHunyanzvi inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Namito Mufananidzo weChidhori cheHunyanzvi inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Dimensions & Packaging
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Tags
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- Production Technology
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Design Challenge
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - Research
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - Inspiration
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Project Duration
- Since 2021, China
- Operation Flow
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Image Credits
- Beijing JiuPin Technology Co., Ltd.
