Spicy Shrimp Soybean Sauce Kupakwa kweSosi by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.
GoridhePakejingi· 2023
Spicy Shrimp Soybean Sauce Kupakwa kweSosi
Client: Shenzhen Orange One Advertising Design Co., Ltd
Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category
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- Verified Award Winner
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The Design
About Spicy Shrimp Soybean Sauce Kupakwa kweSosi
Spicy Shrimp Soybean Sauce ipakeji yakagadzirirwa mushonga wekubikisa unogadzirwa neshrimp. Zvakasiyana nezvimwe zvigadzirwa zvakafanana zvinoshandisa mavara akasimba uye anooneka zvakanyanya, pakeji iyi inotevera nzira iri nyore uye yechisikigo. Pakeji yekunze ine mucherechedzo mukuru wemufananidzo weshrimp wakanyorwa nemaoko sekunyora kwechinyakare. Chirongo chemukati chine chiratidzo chine mufananidzo wemitsetse iri nyore. Chimiro chakapfava chetswanda yehove chinopa chigadzirwa hunhu hunodziya uye hwechisikigo. Pakeji yese haina purasitiki isingaori, izvo zvinoderedza kukuvadzwa kwenzizi nevhu. Dhizaini iyi zvakare inovavarira kusimudzira ruzivo rwekuchengetedza zvakatipoteredza.
The Recognition
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Spicy Shrimp Soybean Sauce Kupakwa kweSosi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Spicy Shrimp Soybean Sauce Kupakwa kweSosi inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Spicy Shrimp Soybean Sauce Kupakwa kweSosi inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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