Animated Koopmans Logo Chimiro cheBhizimisi by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2023

Animated Koopmans Logo Chimiro cheBhizimisi

by Ruud Winder - Rebrandt

Client: Rebrandt

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Animated Koopmans Logo Chimiro cheBhizimisi

Koopmans vakakumbira Rebrandt kuti vatsanangure upamhi hwemhando dzavo zvakajeka. Shoko rekuti "nzvimbo yekudhinda" harichamiririri zvavanoita. Chimiro ichi chitsva hachisi chete mutauro wekugadzira unoyevedza pakuoneka asi zvakare chiridzwa chekushambadzira chine hurongwa chinotaura nezvemhando dzakawanda dzezvinhu zvavanogona kupa. Ruud Winder, mukuru wekugadzira weRebrandt, aida kuti maitiro anoshanda esangano aratidzwe mumagadzirirwo. Kufamba uku kunopesana nekudzikama kunofungidzirwa kwekambani yekudhinda, chaizvoizvo upamhi uhwo hwaifanira kusimbiswa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Animated Koopmans Logo Chimiro cheBhizimisi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Animated Koopmans Logo Chimiro cheBhizimisi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Animated Koopmans Logo Chimiro cheBhizimisi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022