Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya by PepsiCo Design and Innovation

Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Zvishoma neZvakagadzirirwa Competition Category.

SimbiZvishoma· 2023

Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya

by PepsiCo Design and Innovation

Mubairo weSimbi we A' Design Award Winner in Zvishoma Category

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Colors

The Design

About Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya

Zvinyorwa Zvebhuku: Doritos W neY ipakeji yezvokudya yakagadzirwa nguva pfupi kuti iyeuchidze rwendo rwekupedzisira rwevaimbi vaviri vereggaeton, Wisin naYandel. Pakeji iyi ndechimwe chikamu chesuwo rakakura rinoratidza mufananidzo wechigadzirwa, chinopiwa kwenguva pfupi chete. Background inoratidza mavara matsvuku, machena uye ebhuruu, ezimbabwe (flag) yePuerto Rico. Mufananidzo wakagadzirwa zvakanaka wevaimbi vaviri, wakaita blackandwhite, unoiswa pakati, padyo nemashoko anokurudzira rwendo rwenyika yeLa Ultima Mision. Chiratidzo cheDoritos, chinoratidzwa zvakajeka pahusiku hwepakeji.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Doritos W and Y Chirongwa Chikuru: Kupakejiwa kweZvokudya inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release