Lay's x Stranger Things Kupfeka Kwezvokudya by PepsiCo Design and Innovation

Lay's x Stranger Things Kupfeka Kwezvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Zvishoma neZvakagadzirirwa Competition Category.

BronziZvishoma· 2023

Lay's x Stranger Things Kupfeka Kwezvokudya

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Zvishoma Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Kupfeka Kwezvokudya

Lay's x Stranger Things ndicho chigadzirwa chekapfekedzo kwezvokudya chakagadzirwa chine chiyero chakaganhurirwa, chakagadzirirwa chigadzirwa chemapoteto akakangwa (chips). Pakiti iyi inoshandisa background yakasviba (black) ine machena machena akatenderedzana (concentric circles) matsvuku anobva pachiratidzo cheLay's, panzvimbo peyellow inowanzo shandiswa. Chisikwa chinobva mune iyi TV series chinoratidzwa chakashama muromo, uye maoko ane nzara anoita seari kubata pakiti iyi. Chiratidzo cheStranger Things chakaiswa chakatendeuka pasi pepakiti, zvichitevedza dingindira reshow iyi. Mhiripiri inopfuta uye chip zvinoratidza kuti mudhonzvo uyu iFlamin' Hot. Pakiti iyi yakatengeswa mumafemu akasarudzika muThailand.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lay's x Stranger Things Kupfeka Kwezvokudya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lay's x Stranger Things Kupfeka Kwezvokudya inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lay's x Stranger Things Kupfeka Kwezvokudya inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release