Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Zvishoma neZvakagadzirirwa Competition Category.

SimbiZvishoma· 2023

Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa

by PepsiCo Design and Innovation

Mubairo weSimbi we A' Design Award Winner in Zvishoma Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa

Pepsi Black x Digital Shanghai FW ipfuko yekushongedza yakagadzirwa zvishoma uye yakakosha yakagadzirirwa Shanghai Fashion Week. Kushongedzwa kwacho kunoratidza dingindira reruzivo Originate New Nature. Rin gonzvambo rine mavara akasiyana-siyana rakapoteredza chiratidzo chePepsi, uye mufananidzo wacho wakatambanudzwa nenzira imwe kuti uratidze kuwedzera kwenguva nenzvimbo. Zvivakwa zvakaparadzaniswa zvemavara epink negreen zvakaiswa pamusoro pehusiku (black background) kuti zvipe chimiro chine simba uye chine zvinyorwa zvakawanda. Mifananidzo yakafukidzana yakatambanudzwa inogadzira mucherechedzo weglitch yedhijitari inoratidza kusanganiswa kwenyika yepakati (virtual) neyechokwadi.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Pepsi Black x Digital Shanghai FW Basikoti Rezvokunwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release