Sparrow Branding Chiratidzo cheKambani by Hiroshi Kurisaki

Sparrow Branding Chiratidzo cheKambani by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2023

Sparrow Branding Chiratidzo cheKambani

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

10,736

Verified Award Winner

Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Chiratidzo cheKambani

Sparrow Branding chiratidzo chekambani chakagadzirirwa kambani inogadzira zvekushambadzira iri kuTokyo, yakavambwa muna 2020. Chiratidzo ichi chinobatanidza rogo, mifananidzo mikuru uye zvinyorwa zvekambani. Shiri inonzi sparrow, iyo yakabva zita rekambani, inoratidzwa pamwe nemuti wepine semuti unomiririra chiratidzo. Pfungwa iyi inobva pane nyaya inotaura nezvemuti wepine unodzivirira shiri kubva kunjodzi dzose. Panzvimbo pekushandisa mifananidzo yemakomputa, matavi echokwadi epine, akarongwa nemunyori wemaruva, pamwe nemufananidzo weshiri wakaita sechokwadi, zvakatorwa mifananidzo. Kuratidzika kwazvo kwakasimba uye kwakakomba, kwete kunakidza chete.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Sparrow Branding Chiratidzo cheKambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Sparrow Branding Chiratidzo cheKambani inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Sparrow Branding Chiratidzo cheKambani inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.