Nu Us Supplement Chiratidzo Chemvumo by Salvita Bingelyte

Nu Us Supplement Chiratidzo Chemvumo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2023

Nu Us Supplement Chiratidzo Chemvumo

by Salvita Bingelyte

Client: Salvita Design

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Nu Us Supplement Chiratidzo Chemvumo

Nu Us chiratidzo chemvumo yechigadzirwa chemavhitamini anowedzera simba. Zita rechigadzirwa rinobatanidza mavara mana makuru kuti aite mufananidzo mumwe wakabatana. Mavara anoshandisa mhando yemavara yakaonda uye yakaenzana ine miromo yakapinza uye nzvimbo dzakaenzana pakati pawo, izvo zvinoita kuti chiratidzo chive chakachena uye chiri nyore kuverenga. Muripo unotengeswa semakapisura eusiku nemasikati. Makapisura emangwanani anoiswa mubhodhoro jena uye makapisura eusiku mubhodhoro dema. Mifananidzo yakareruka yezuva nemwedzi ine ruvara rwepenyu inoratidza musiyano. Dhizaini iyi yakareruka inoshandiswa pamalebheri, makadhi ebhizinesi uye mabhegi okutengesa.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Nu Us Supplement Chiratidzo Chemvumo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Nu Us Supplement Chiratidzo Chemvumo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Nu Us Supplement Chiratidzo Chemvumo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.