Ecohiny Kugadzira Chimiro cheBrand by Cansu Dagbagli Ferreira

Ecohiny Kugadzira Chimiro cheBrand by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2024

Ecohiny Kugadzira Chimiro cheBrand

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner
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Colors

The Design

About Ecohiny Kugadzira Chimiro cheBrand

Ingave brand yebepa remuchimbuzi ingave yakajeka uye inofadza here? EcoHiny ine 100% bamboo yechisikigo, ine chitupa cheFSC uye inoshamwaridzana nezvakatipoteredza sezvinobvira. Chiratidzo chebrand ichi ipeach, mavara nesarudzo dzemhando yefonti zvinoratidza kuseka, kusikwa kwechisikigo, uye kupfava kwechigadzirwa. Chinangwa chaive chekusiyanisa brand kubva kune dzimwe mumusika nekushandisa mavara akasiyana. Ruvara rwakadzama rwebhuruu-girini, rwakabatanidzwa nepeach, runopa hunhu hwekutamba, zvakare runoratidza pfungwa yekuchengeta zvakatipoteredza uye kusimbirira. Sarudzo idzi dzekugadzira dzinotaurirana neboka revatengi rinotarisirwa nekukurumidza uye dzinogadzira hukama pakati pebrand nemutengi.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Ecohiny Kugadzira Chimiro cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Ecohiny Kugadzira Chimiro cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Ecohiny Kugadzira Chimiro cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.