Jingting Mountain Scenic Area Chiratidzo cheBhurangi naZhejiang Gongshang University

Dhizaini Jingting Mountain Scenic Area Chiratidzo cheBhurangi naZhejiang Gongshang University ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Jingting Mountain Scenic Area Chiratidzo cheBhurangi

na Zhejiang Gongshang University

Mutengi: Anhui · Jingting Mountain Scenic Area

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Jingting Mountain Scenic Area Chiratidzo cheBhurangi

Jingting Mountain Scenic Area chiratidzo chebhurendi chakagadzirirwa nzvimbo huru yekushanyirwa uye paki yesango renyika muAnhui Province, China. Chiratidzo ichi chinobva pane pfungwa yekuongorora tsika kuburikidza nekupenda, zvekuti kushanya kunonzwika sekufamba nemukati meidiraiwingi rakapendwa. Zviono zvemakomo, mimhanzi yepavhiriyoni, makore akadzikama, makondo esango uye doro rechena rekwaMuno nezvakachena tii yakapendwa mumutauro wemifananidzo. Mifananidzo mitanhatu yekutsigira inotsigira mucherechedzo mukuru uye inogona kushandiswa munzvimbo dzakawanda. Dhizaini iyi inotsiva mufananidzo wekare wainge une kudiwa kushoma uye inokodzera midhiya yedhijitari.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Jingting Mountain Scenic Area Chiratidzo cheBhurangi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Jingting Mountain Scenic Area Chiratidzo cheBhurangi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Jingting Mountain Scenic Area Chiratidzo cheBhurangi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Kukura & Kupakiwa: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Matagi: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tekinoroji Yekugadzira: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Tsvakurudzo: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Chikurudziro: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Nguva yePurojekiti: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Nhengo dzeTimu: Designer: Kan Zhao