Unicorn Rebrand Chiziviso Chechiratidzo naYating Liu

Dhizaini Unicorn Rebrand Chiziviso Chechiratidzo naYating Liu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2024

Unicorn Rebrand Chiziviso Chechiratidzo

na Yating Liu

Mutengi: Yating Liu

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Simbisa Mamiriro eMubairo we#154412

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Unicorn Rebrand Chiziviso Chechiratidzo

Mugadziri Yating Liu akavandudza chirevo chebhizimisi remotokari inotengesa chikafu cheMexico kuNew York mupurojekiti yekuedza. Dhizaini iyi inoshandisa mavara anojeka nemabhejiji kuti ikwezve vadzidzi vechidiki. Muchiratidzo, "Uni" inomiririra yunivhesiti, uye "Corn" ichimira maTacos. Musoro weunicorn, wakakurumbira pakati pevechidiki, unoenderana nekuunzwa kwevhiki nevhiki kwezvakavhenganiswa zvitsva nebhizimisi. Chiratidzo chinosanganisa zvinhu zvine hungwaru zvichitevera mitemo yegirama yechiSpanish. Zviri pamenyu zvinosanganisawo mazwi ane chekuita nemakoreji, zvichitsigira hurongwa hwekuona hwakabatana hunobatanidzwa nemusimboti webhizimisi.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Unicorn Rebrand Chiziviso Chechiratidzo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Unicorn Rebrand Chiziviso Chechiratidzo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Unicorn Rebrand Chiziviso Chechiratidzo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Kukura & Kupakiwa: Loyalty card 90mm x 54mm
Matagi: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tekinoroji Yekugadzira: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Changamire yeDhizaini: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Tsvakurudzo: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Chikurudziro: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Nguva yePurojekiti: The project started in July 2021 and finished in September 2021 in Beijing, China.
Mafambiro eBasa: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.