Hand over Hand Chiratidzo cheBhurendi naYiwen Zhang

Dhizaini Hand over Hand Chiratidzo cheBhurendi naYiwen Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Hand over Hand Chiratidzo cheBhurendi

na Yiwen Zhang

Mutengi: Hand over Hand

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Hand over Hand Chiratidzo cheBhurendi

Hand over Hand ndiko kuvakwa kwechiratidzo cheBhurendi chakagadzirirwa mupi wemasevhisi ekudzidzisa kwakasarudzika. Chiratidzo ichi chinoramba chine zvidhinha zvinoonekwa senyoro dzakanyorwa nechinyorwa uye bhuku zvaive muchiratidzo chekare kuti chichengetedze kuenderera mberi uye unhu hwacho. Analogue, chinyorwa chemazuva ano chine mikombe inonyorova uye mavara ane mutsauko wakakura, chinotsigira mutauro unofadza uye unosvika pasi nyore. Kuchekwa kwezvimiro zvakati dhenderedzwa uye zvina makona mana kunogadzira musanganiswa wakaenzana unoratidza kusiyana kwematunhu uye kwevanhu. Sisitimu iyi inoshandiswa pamasocial media, mapeji ewebhu, mabhuku emuairi (eBooks), zvokushambadzira zvekunze, magazini, mapakisheni uye makadhi ebhizinesi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Hand over Hand Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Hand over Hand Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Hand over Hand Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Kukura & Kupakiwa: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Matagi: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tekinoroji Yekugadzira: Adobe Creative Suite, Figma as the main development tool for this project.
Changamire yeDhizaini: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Tsvakurudzo: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Chikurudziro: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Nguva yePurojekiti: The project started in July 2023 and finished in Sep 2023, in New York.
Mafambiro eBasa: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Nhengo dzeTimu: Yiwen Zhang - Creative Director, Brand Designer, Content Creator