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Freeway Loud Animation ye3D Yechigadzirwa by Mateus Morgan
Freeway Loud Animation ye3D Yechigadzirwa by Mateus Morgan
Freeway Loud Animation ye3D Yechigadzirwa by Mateus Morgan
Freeway Loud Animation ye3D Yechigadzirwa by Mateus Morgan
Freeway Loud Animation ye3D Yechigadzirwa by Mateus Morgan

Sirivha Firimu · 2024

Freeway Loud Animation ye3D Yechigadzirwa

by Mateus Morgan

  • Mubairo weSirivha we A' Design Award 2024 in Firimu
  • CLIENT: Morgan Studio
  • Estimated Number of Design Views: 68,279
  • Verification code DAC503F51C · Verify this award
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About Freeway Loud Animation ye3D Yechigadzirwa

Freeway Loud i-animation yechigadzirwa yemativi matatu yakagadzirirwa brand yeshangu. Animation iyi inoratidza shangu iri mukati menzvimbo dzemaindasitiri, umo michina inoita seinopa upenyu kuchigadzirwa ichi. Shangu iyi yakagadzirwa nemaitiro ehard surface mu3ds Max, ichishandisa mifananidzo semuenzaniso. Matexture akavakwa kubva pamifananidzo yedehwe nemabrush edhijitari, uye zvikamu zvacho zvakarendwa neVray pa1920 na1080 pixels. Animation iyi yakagadzirirwa kushandiswa paIndaneti, uye chinangwa ndechokukwezva pfungwa kuburikidza nemifananidzo chete, pasina mazwi anotsanangura.

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Freeway Loud Animation ye3D Yechigadzirwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Freeway Loud Animation ye3D Yechigadzirwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Freeway Loud Animation ye3D Yechigadzirwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Press Kit

Unique Properties
The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging
1920X1080
Tags
shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge
The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration
The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

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