Atb Chiratidzo cheBhuku (Brand Identity) by Chushan Design is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2024

Atb Chiratidzo cheBhuku (Brand Identity)

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

Verify Award Status for #159833

View at A' Design Award Press Release Award Badge

Colors

The Design

About Atb Chiratidzo cheBhuku (Brand Identity)

Atb ichiratidzo chebhizinesi chakagadzirirwa mugadziri wezvidzitiro zvemascreen, magirazi akaomeswa uye makesi anodzivirira. Chiratidzo chikuru ipfupi mufananidzo wegorira, uyo miromo yake yakaumbwa zvinoratidzawo mutsara T, unomiririra tekinoroji. Mufananidzo wegorira unoratidza simba nekuchengeteka, uye zvinhu zvinoenderana nenzvimbo dzokumatenga uye zvematongerwo ezvinhu zvenguva inouya zvinoratidza unyanzvi hwetekinoroji hwechiratidzo ichi. Rogo iyi yakavakwa pamusoro pemifananidzo iri nyore yegeometry. Mifananidzo miviri yegorira inogona kusanganiswa, uye kuratidzwa kwazvo kunogona kushandurwa, saka chiratidzo ichi chinogona kushandiswa munzira dzakasiyana-siyana uye pamiyero yakasiyana.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Atb Chiratidzo cheBhuku (Brand Identity), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Atb Chiratidzo cheBhuku (Brand Identity) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Atb Chiratidzo cheBhuku (Brand Identity) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design