Xuannao Master Cha Chiratidzo cheBhurendi by Chushan Design

Xuannao Master Cha Chiratidzo cheBhurendi by Chushan Design is a highly esteemed winner of the very prestigious 2024 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2024

Xuannao Master Cha Chiratidzo cheBhurendi

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Xuannao Master Cha Chiratidzo cheBhurendi

Xuannao Master Cha chiratidzo chebhurendi chakagadzirirwa bhurendi retii inopupuma yekuChina. Logo iyi inoratidza panda ichiita Qi Gong yekuChina pasi pechinyorwa chekuti Qi, chakanyorwa nekunyora kwemaoko kwemavara emuranji unopenya. Mufananidzo wepanda, unonzi Da Qi Xia, une chitarisiko chine ruremekedzo uye unoratidza umhare nemweya unofara. Idzi hunhu dzakabatanidzwa nemapundu ari mutii. Kunyora kwemaoko nepanda zvinodzikisa midzi yebhurendi mutsika dzekuMabvazuva uye zvinoita kuti chinwiwa ichi chizivikanwe nevatengi vemunzvimbo iyoyo. Logo iyi haina saizi yakatarwa, saka mamiriro ayo neukuru hwayo zvinogona kuchinjwa zvichienderana nekwazvinoshandiswa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Xuannao Master Cha Chiratidzo cheBhurendi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Xuannao Master Cha Chiratidzo cheBhurendi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Xuannao Master Cha Chiratidzo cheBhurendi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design