The National Gallery Chinongedzo Chikuru cheMufananidzo naMeng Chu Huang

Dhizaini The National Gallery Chinongedzo Chikuru cheMufananidzo naMeng Chu Huang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2024

The National Gallery Chinongedzo Chikuru cheMufananidzo

na Meng Chu Huang

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa The National Gallery Chinongedzo Chikuru cheMufananidzo

Rondedzero yeBhuku: National Gallery mufananidzo wechinongedzo wakagadzirirwa galeri yenyika yemazano ekuLondon. Chinongedzo ichi chinotsiva rogo yemavara chete nechiratidzo chine mufananidzo wakasiyana. Rogo idzva ndechakaumbwa segirama rakaita seL mbiri, rakavakwa nemitsara minomwe. Mitsara minomwe iyi inomiririra uwandu hwezvinyorwa/mifananidzo yezvakasikwa, inobva munguva yezana ramakore rechi13 kusvika kune rechi19. Rogo iyi inoramba iri pachena kunyangwe pahupamhi hwakaderera hwe0.75 yeinch. Zita rechinongedzo rinoisa simba pashoko rekuti London kuti rive nyore kuonekwa kana vanhu vachitsvaga zvinhu paIndaneti. Chinangwa ndechekuti galeri iyi ive nyore kuzivikanwa nenyika yose.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne The National Gallery Chinongedzo Chikuru cheMufananidzo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. The National Gallery Chinongedzo Chikuru cheMufananidzo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, The National Gallery Chinongedzo Chikuru cheMufananidzo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Kukura & Kupakiwa: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Matagi: Identity Design, Meng Chu Huang, The National Gallery
Tekinoroji Yekugadzira: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Changamire yeDhizaini: Transform a typography-based logo into an iconic logo.
Tsvakurudzo: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Chikurudziro: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Nguva yePurojekiti: This project started in Feburary 2023 and finished in May 2023.
Mafambiro eBasa: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Nhengo dzeTimu: Meng Chu Huang
Zvikwereti zveMifananidzo: Meng Chu Huang, 2023