Borna Sazegan Chiratidzo cheBhurangi by Doraj Design House is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2025
Borna Sazegan Chiratidzo cheBhurangi
Client: Doraj Design House
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Chiratidzo cheBhurangi
Borna Sazegan chiratidzo chebhurangi chakagadzirirwa kambani inovaka zvivakwa zvikuru. Chiratidzo ichi chakavakirwa pamitsetse, chichitorwa pfungwa kubva pamitsetse inosangana yezvivakwa zvesimbi zvinoshandiswa mukuvaka. Mitsetse iyi inoumba zvimiro zvemhuka umo ruzivo rwezvakavakwa zvechivakwa zvinogona kuonekwa. Mhuka imwe neimwe ine zvairatidza: chipembere chinomiririra simba nekutsungirira, bhiza rinomiririra kukurumidza, mhembwe inomiririra runako, uye shumba inotungamirira boka. Mavara anodziya nemamwe anotonhorera mune ino palette anoratidza simba pamwe chete nerunyararo. Mifananidzo iyi inogona kushandiswa sezvidimbu kana muchimiro chizere.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Borna Sazegan Chiratidzo cheBhurangi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Borna Sazegan Chiratidzo cheBhurangi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Borna Sazegan Chiratidzo cheBhurangi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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