Hwg Campus Lu Hurongwa Hwekuratidza Nzira by Thomas Geissert

Hwg Campus Lu Hurongwa Hwekuratidza Nzira by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2025

Hwg Campus Lu Hurongwa Hwekuratidza Nzira

by Thomas Geissert

Client: Teamgeissert

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Hurongwa Hwekuratidza Nzira

Chinangwa chaive chekugadzira hurongwa hune hunhu hwahwo nekusikwa kwahwo. Hurongwa hwezviratidzo neruzivo hunomira pachihwo nemutauro wakajeka wekugadzira uye hwakabatanidza zvinhu zvekuvakisa zvechivako chitsva. Pfungwa yemavara inorerutsa kuziva nzvimbo. Inogamuchira uye inopa ruzivo kuvadzidzi kunze (panzvimbo yekuisa motokari, kambasi), inovatungamirira kumasuwo uye mukati mezvivako kusvika kuzvikamu zvavanoda nezvivakwa. Chinhu chikuru ndechekuverengeka, kusvikika uye kuzivikanwa. Mhinduro yakagadzirwa isingatevedzi mafashoni epanguva pfupi, asi inogara pachimiro uye muzvinhu.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Hwg Campus Lu Hurongwa Hwekuratidza Nzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Hwg Campus Lu Hurongwa Hwekuratidza Nzira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Hwg Campus Lu Hurongwa Hwekuratidza Nzira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT