Dhizaini Infinite Borders Chimiro cheBrand naNetease Games Art Design Center ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.
GoridheGirafiki· 2025
Infinite Borders Chimiro cheBrand
na Netease Games Art Design Center
Mutengi: NetEase Games
Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki
Mukundi weMubairo Akasimbiswa
Simbisa Mamiriro eMubairo we#162820Dhizaini
Nezvekwa Infinite Borders Chimiro cheBrand
Infinite Borders chimiro chebrand chemutambo wehurongwa (strategy game) wakavakirwa munguva yeMadzimambo Matatu (Three Kingdoms). Mufananidzo webrand wakatorwa kubva kumavara emifananidzo ezita uye kubva pamaonero egiridhi remakwere anowanikwa mukutamba mitambo yehurongwa. Mavara matema, matsvuku nemachena, aiva akakurumbira muHan Dynasty, ndiwo anoshandiswa semavara makuru. Mitsetse yakati sandara yekunyora nebhurashi inoshanda sezvinhu zvekubatsira. Manyorerwo emazuva ano (modern typography) anopedzisa hurongwa hwekuona hwakarongeka uye hwakati sandara. Dhizaini iyi inoshandiswa pamaposta edhijitari, pazviratidziri zvemushandisi (user interface) uye pazvinhu zvakadhindwa, uye inogona kuwedzerwa munzira dzakasiyana-siyana ichichengetedza kufanana kwekuonekwa.
Kuzivikanwa
Nezve Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Infinite Borders Chimiro cheBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Infinite Borders Chimiro cheBrand inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Infinite Borders Chimiro cheBrand inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Shure kweDhizaini
Bepa Renhau
Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.
- Hunhu Hwakasiyana
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Kukura & Kupakiwa
- -
- Matagi
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Tekinoroji Yekugadzira
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Changamire yeDhizaini
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Tsvakurudzo
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Chikurudziro
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Nguva yePurojekiti
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Mafambiro eBasa
- -
- Nhengo dzeTimu
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Zvikwereti zveMifananidzo
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
Yakatsigirwa
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