Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi by Eluan Araujo

Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2026

Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi

by Eluan Araujo

Client: Ash Studio

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi

Chinyorwa cheBhuku: Chirongwa ichi chinoratidza chimiro chekuonekwa chakagadzirirwa kumiririra kugarisana pamwe nekuenderera mberi pakati pezvizvarwa zvakasiyana mukati memamiriro ezvinhu ekusanganisira. Chikumbiro ichi chakavakirwa pane chimiro chejometiri chakajeka uye chinogona kupatsanurwa chinobvumira kushandiswa nenzira dzakawanda uku kuchichengetedza kuenderana kwezvinoonekwa. Chiratidzo ichi chinosanganisa kureruka kwechimiro nekudzika kwezviratidzo, zvichibvumira kushandurwa muzvimiro zvakasiyana-siyana uye kuvateereri vakawanda. Zvinobuda ndechokuti chimiro chinogara nguva refu uye chinoshanda chakakodzera nzvimbo dzinoda kuenzana pakati pekutaura kwazvino uye tsika dzekare.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Rebrand Next Basa Rekutanga: Kuvaka Chiratidzo cheBhizinesi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.