Miluo Ip Design Zvakaumbwa Zvemifananidzo by Shurui Pan

Miluo Ip Design Zvakaumbwa Zvemifananidzo by Shurui Pan is a highly esteemed winner of the very prestigious 2025 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2025

Miluo Ip Design Zvakaumbwa Zvemifananidzo

by Shurui Pan

Client: Northeastern University of China

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Miluo Ip Design Zvakaumbwa Zvemifananidzo

Rondedzero Yebhuku: Miluo Ip Design chirongwa chemifananidzo inoratidza tsika neugaro hwevanhu veguta reMiluo muChina. Zvinyorwa izvi zvinoshandura zvinhu zvetsika zvomunharaunda kuita vanhu nemisha, zvichishandisa mavara akaiswa mumitsara nemamiriro ezvinhu anonzwisisika. Mifananidzo iyi inodhirowewa nechishandiso chesoftware yekugadzira vector, uye inodhindwa nemhando yepamusoro yetekinoroji yekugadzira kuti chiratidzo chiri nyore kuonekwa chirambe chakachena. Mufananidzo mumwe nomumwe unoyera mapikicheri 3600 ne3600. Zvigadzirwa zvinobva mune izvi zvinowedzera chirongwa ichi kusvika kune hunyanzvi hwazvino hwekutaurirana. Chinangwa ndechekugovana nhaka yezvakasikwa neyetsika dzevanhu veMiluo mumutauro wemazuva ano wekuratidzira, uye kukurudzira kuchengetedzwa kwetsika dzechinyakare.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Miluo Ip Design Zvakaumbwa Zvemifananidzo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Miluo Ip Design Zvakaumbwa Zvemifananidzo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Miluo Ip Design Zvakaumbwa Zvemifananidzo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.