Onshore Roasters Chiratidzo cheBhizinesi naCansu Dagbagli Ferreira

Dhizaini Onshore Roasters Chiratidzo cheBhizinesi naCansu Dagbagli Ferreira ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2025

Onshore Roasters Chiratidzo cheBhizinesi

na Cansu Dagbagli Ferreira

Mutengi: Cansu Dagbagli Ferreira

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Onshore Roasters Chiratidzo cheBhizinesi

Hunhu hwechiratidzo chebhizinesi reOnshore Roasters hunoratidza kubatana kweumbozha, zvisikwa, uye kusimbirira. Chiratidzo chinobatanidza tsanga yekhofi, mwaranzi wezuva, nemafungu, zvichiratidza tsika yemangwanani akakwana pagungwa. Marudzi emavara evhu akasarudzwa zvine hungwaru nezvokupachira zvemapepa akagadziridwazve zvinosimbisa kuzvipira kwebhizinesi kurunako uye kukosha kwekuchengeta zvakatipoteredza. Ichitevedzera hupenyu hwekufambisa zvikepe, dhizaini inoyeresa nyore uye hungwaru, ichigadzira kubatana kwakakwana pakati pekofi yemhando yepamusoro nemvura yakavhurika.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Onshore Roasters Chiratidzo cheBhizinesi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Onshore Roasters Chiratidzo cheBhizinesi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Onshore Roasters Chiratidzo cheBhizinesi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Kukura & Kupakiwa: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Matagi: coffee, yacht, sea, logo design, branding, packaging
Tekinoroji Yekugadzira: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Changamire yeDhizaini: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Tsvakurudzo: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Chikurudziro: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Nguva yePurojekiti: From September 2023 to March 2024
France
Mafambiro eBasa: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.