Playgo Chiratidzo cheBhurendi reCamper Van naChungsheng Chen, Carol Sen and Enyang Chen

Dhizaini Playgo Chiratidzo cheBhurendi reCamper Van naChungsheng Chen, Carol Sen and Enyang Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2025

Playgo Chiratidzo cheBhurendi reCamper Van

na Chungsheng Chen, Carol Sen and Enyang Chen

Mutengi: Tainan University of Technology/Product Design Department

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Playgo Chiratidzo cheBhurendi reCamper Van

Playgo ibhurendi rakagadzirirwa sevhisi inogadzirisa uye kushandura camper van. Chiratidzo chePlaygo chinosanganisa ruvara rwe orange ne black pamwe nemavara akakombama (curved typography) anoratidza kutsvaga nzvimbo dzitsva uye kuvimbika. Chiratidzo ichi chinoshandiswa pamakadhi ebhizinesi, mabhegi ekutakura zvinhu (tote bags), maenvelopu, mapepa ane musoro webhizinesi (letterheads), mafoda, zvidhindo zvemotokari (vehicle decals), webhusaiti uye maakaunti emasocial media. Nhungamiro dzinotsanangura mwero wemavara, mukatikati wemavara (letter spacing) uye hukobvu hwemitsara, uye chiratidzo chine kukwirira kudiki-diki kwe10 mm pakushandiswa. Bhurendi iri rinotsigirawo dhizaini yekukumbira mutengo pa-inturineti (online quotation system) uye nzvimbo yekuratidza zvinhu chaizvo inobatsira vashandisi kusarudza sarudzo dzekushandura motokari yavo.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Playgo Chiratidzo cheBhurendi reCamper Van, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Playgo Chiratidzo cheBhurendi reCamper Van inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Playgo Chiratidzo cheBhurendi reCamper Van inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Kukura & Kupakiwa: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Matagi: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Tekinoroji Yekugadzira: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Changamire yeDhizaini: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Tsvakurudzo: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Chikurudziro: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Nguva yePurojekiti: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Mafambiro eBasa: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Mapetenzi: acdesign associates International Co., Ltd.
Nhengo dzeTimu: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Zvikwereti zveMifananidzo: acdesign associates International Co., Ltd.