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Hocking Hills Dhizaini yeWebhu by Cansu Dagbagli Ferreira

Hocking Hills Dhizaini yeWebhu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Chiso, Kushandira Pamwe neRuzivo rweMushandisi Competition Category.


BronziChiso· 2025

Hocking Hills Dhizaini yeWebhu

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Mubairo weBronzi we A' Design Award Winner in Chiso Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Dhizaini yeWebhu

Kugadzirwa patsva kweHockinghills.com kunounza chikuva chekubhukinga chakafambiswa nyore uye chemazuva ano chekugara mumaruwa nemabasa ekunze. Nokuisa pamberi kujeka nekushandiswa nyore, dhizaini yakagadziridzwa ine nzira iri nyore inoratidza runako rwechisikigo rweHocking Hills. Chivakwa chevashandisi chakakwidziridzwa, kufambisa kwakagadziridzwa zvakanaka, uye seti yezviratidzo zvinopfuura 100 zvakagadzirirwa zvinowedzera kusvika nekushanda zvakanaka. Mhedzisiro iyi chiitiko chemadhijitari chakabatana uye chinokwezva chinoita kuti kuronga rwendo kuve nyore uchienderera mberi nekutsigira kuzvipira kwebrand kunzira dzesango, nharaunda, uye kuongorora kusina matambudziko.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Hocking Hills Dhizaini yeWebhu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Hocking Hills Dhizaini yeWebhu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Hocking Hills Dhizaini yeWebhu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging
Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags
website, travel, outdoors, icon design, user interface
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge
Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research
According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration
The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration
1 year from June 2023 to June 2024
USA and France
Operation Flow
Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.

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