Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2025

Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Mukati Category

18,899

Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi

Pepsi Diner Milan 2024 ndiyo mukati yediniya yenguva pfupi yakagadzirwa senzvimbo yechiratidzo cheimba yenguva pfupi muMilan. Dhizaini iyi inounza pfungwa yediniya yeNew York kuEurope, semukana wekutanga wediniya kunze kweUnited States. Mukati umu unoshandisa cherechedzo idzva yePepsi nesitepisi yekuzivikanwa kwechiratidzo. Zviratidzo zvetsika dzevanhu dzeItari, dzinosanganisira nhabvu nemimhanzi, zvinoshandiswa mukati menzvimbo iyi, uye hurongwa hwezviitiko hwakagadzirirwa vaenzi hwaiva nevanhu vane mukurumbira muItari. Chinangwa chaiva chekubatanidza nevateereri veEurope nekusanganisira tsika dzemuno munhoroondo yechiratidzo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pepsi Diner Milan 2024 Basikitiro Remukati Yediniya Yenguva Pfupi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release