Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #169613

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Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack

Lay's Deep Ridged Spicy Flavor idhizaini yebasikiti yakagadzirirwa kunatsa hunhu hwezvinonhuhwira zvakasarudzika zviviri zvinotengeswa muChina: Spicy Hot Strip neSpicy Stinky Tofu. Basikiti iri rakagadzirwa kuti risvike kuvatengi vaduku vanotsvaga nguva yekuzorora vachidya zvinonyenyerwa. Mifananidzo ine simba uye inopa mweya inoratidza pachena kuti chikafu ichi chinorwadzisa (spicy). Mufananidzo unosetsa wemuromo unowanikwa pakati pedhizaini. Mifananidzo yechikafu ine simba inoratidza kunaka kwezvinonhuhwira zvipi zvazviri zviri zviviri pasimba razvo rakakwana. Mhedzisiro yacho inopa boka iri rakasarudzika hunhu hunopenya uye hunongozivikanwa nyore nyore.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lays Deep Ridged Spicy Flavor Lto 2024 Basikiti reSnack inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release